As a technology, Augmented Reality is growing and evolving rapidly. Being a new technology, it superimposes virtual objects into reality through the use of smartphone or optical device. Generally, AR devices use some kind of geolocation such as GPS data of user’s device. This data helps the technology collect information about an individual’s immediate surroundings so that the information can be imposed in a personal way.

This technology has been brought to the masses not long ago, however it has already become one of the leading trends in gaming as well as other industries. If you are so fond of AR then you must proceed towards developing the AR game or app since it offers fun and interactive way for users to learn, experience, explore and imagine new things. The highly skilled and talented developer working on Augmented Reality apps give their best to discover the benefits this magnificent technology offers. We are sharing few of the advantages here:

Enrich Content : Augmented Reality is a data-adding system which offers cultural, security and time-saving advantages. The technology significantly offers additional information in real time in a particular environment without the user having to look for it. For instance, Augmented Reality provide users information about historic sites on a sightseeing tour or stops along a scenic drive.

Increase Sales : The major hindrance to online shopping is that products are not represented correctly due to the poor photo availability. With AR phenomenon, it is very much possible to visualize an object in its TRUE form prior to making a final purchase. Augmented Reality add value to the procurement process in a situation where users require more information in real-time. So, you can be sure to witness the increase in sales growth over a period of time.

Employee Training : Augmented Reality devices and applications could be effectively used to train the employees at workplace in a high-tech way which in turn increases the productivity and profitability for companies as well. Thus, trending Augmented Reality has proven to be beneficial for almost every sector and continue to do so in future as well.

Visualising Objects : Another useful ability of AR is how perfectly it allows virtual objects to be placed into the real world. Melding the virtual with real offer designers a way of interacting with virtual 3D models of their creations as if they were real-world, physical objects. Visualization of 3D objects using Augmented Reality could offer a better sense of what a finished product would be like as compared to a flat image on a screen.

Let Customers see a Place Up Close : One of the most interesting uses of Augmented Reality is to give people a realistic depiction of a place they have never seen in their life. Restaurants, retail stores and other businesses can give customers a feeling of the atmosphere with mobile apps. Talking about prospective university students, they can easily see campuses without having to visit them physically. Also, hotels and resorts can show potential clients their state of the art amenities.

Innovative Office Spaces : On of the AR business potentials is the creation of augmented office spaces. Generally, offices have tangible stuff such as tables, chairs and other basic furniture. With Augmented Reality, the office spaces can be easily transformed to conduct business activities like team meetings and seminars. The empty room can be easily filled with limitless whiteboards which can be used by your employees to discuss their tiny and big ideas with each other.

Excellent Customer Service : Using Augmented Reality, the customer service of any business tycoon can be taken to an altogether different level. The customer-facing staff will eventually be able to provide a better demo of the product or service using an Augmented Reality device to prospective clients. Not just this, customers can also expect to get assistance with product reviews and suggestions from a client support executive. This further help businesses to keep their customers happy which help them in boosting their brand reputation and staying ahead of the competition.

As you see Augmented Reality devices are becoming more affordable and easily accessible, companies will discover new ways to reach and interact with customers. No doubt, Augmented Reality phenomenon will play a big role in the coming years. The overall worth of the AR market is expected to cross $90 Billion by the end of year 2020 and this number will certainly to grow exponentially in future.

Therefore, we all should leverage on AR so that it helps to bridge the gap between digital and offline world.