In today’s tech savvy world, Augmented Reality has always been foreseen to change the way people see the world around them. Indeed, 2017 promises to be the year AR gains mainstream acceptance. Along with this, the opportunities to break in the existing markets and to make new ones will be bigger than ever. Those with the creativity to imagine and the technology to execute will be successful in the world surrounded with Augmented Reality.
We have combined together a list of 10 AR trends that we believe will drive where the money actually goes and where developer will transpire:
Apple Goes AR: Just as Google is geared to lead the mobile VR market through Daydream, Apple is incurring R&D dollars into AR to make sure nothing less than a balance of power on the tech front. So, Apple is pretty much positioning itself to make the most of the mobile AR market.
With this, certainly Apple will not let this year pass without making its mark into the mobile AR space. We can’t wait to see this.
AR Buy-Ins and Buyouts: Apple has already attained AR startu0070 Metaio, Artificial Intelligence organization Emotient, motion capture Technology Company Faceshift and Google Tango app developer (Flyby Media). Whereas, AR display maker Lumus Company, has raised more than $80 million in R&D funding – a portion from HTC.
Keep It Simple:In order to make your gaming idea manageable, you must initiate the work by jotting down on paper. So, you should not try to make a mobile game without a concrete plan because nobody builds a house without blueprint. You can create a simple task list with everything you need to do like a document outlining all the important details.
Both Google and Apple continue to acquire startups while small sized companies would continue to invest in them. Without any doubt, 2017 would bring golden opportunities for developers with a unique intellectual property.
Augmented Reality Smartphones: Lenovo’s Phab2 Pro Smartphone shows that Google has planned something out of the world for mobile AR; however it also demonstrates an example of how Augmented Reality is merging into a native Smartphone feature. Also, Taiwanese cell manufacturer Asus has already made it to the public that it will release its own Tango-enabled Smartphone this year.
As we move towards the end of 2017, we expect to see more and more AR-centric Smartphones emerging every year.
Automotive HUD Displays: People with luxurious cars have immensely enjoyed heads-up displays that compass direction, alerts, project speed and other important info straight onto the windshield. All thanks goes to the augmented power of the Smartphone, soon HUD displays will be available for all of us.
While the power of the Smartphone can manage telematics platforms, infotainment systems and HUD displays with power to spare, we look forward to see aftermarket vendors providing dedicated HUD displays instead of just depending upon the display of mobile.
Future Wave of AR Headsets: As there is a rapid emergence of AR –centric Smartphones, it does not mean that AR headsets and smart glasses are dead. Snapchat spectacles have just hit the market and Eversight is about to release the heads-up product for bike riders and Raptor AR smartglasses.
Thus, as mobile AR platforms expand into the market, we will be seeing a revisiting of the AR wearable’s in the coming year. However, this time it will be affordable and functional as well.
AR to Overtake VR: For both AR and VR, 2016 was a testing year. But AR, came with the hardware – Oculus Rift, Play station VR, HTC Vive and AR got all the limelight with a software app, Pokémon Go. Each one of us enjoyed the personally experienced AR the game came up with.
As trends suggest AR will be the technology for the masses whereas VR will leverage on gaming and in certain industries.
Mixed Realities: As Google and Apple keep the AR and VR battle going, IBM partners HP, Asus, Acer, Dell and Lenovo plans to launch headset products that run on Windows 10 and allow for both AR and VR experiences. This would certain to lure the masses.
Microsoft is also investing in the mixed reality. So, with such giants investing in mixed reality technology, we anticipate to see more development opportunities in the days ahead.
Marketing Disruption: The wide availability of AR-centric Smartphones opens a gateway of the whole world of new opportunities to reach customers through engaging experiences. AR has been modeled with in marketing circles; however, the lack of feasible mobile platforms has completely left marketers unconvinced.
A big business giant American Home-Improvement company, Lowe’s has started to include AR as a significant strategy of its marketing efforts. This way, customers will be able to see what flooring and other store products would look like in their homes prior to make a purchase.
Google to Focus on AR Mobile: As the old proverb says, “it takes two to tango” and undoubtedly, Google’s perpetual partnership with Lenovo proves it. Following the development of the advanced mobile AR platform, Tango Lenovo subsequently joined hands with Google to develop the 1st Tango enabled Smartphone, the Lenovo Phab2 Pro.
As Tango shows, Google is unbelievably quite serious about mobile AR. There will be further developments and modifications in the Tango R&D Lab in 2017.
AR in Retail: AR in future is going to modernize the way we shop online. The ecommerce evolution has devised a perfect channel for brands and retailers; giving Brick and Mortar stores a run for their money. Although, there are plenty of vendors have yet to create timely and engaging experiences all through the buyer’s journey. Considering the way AR is growing, it is definitely in a position to bring physical presence to the world of online shopping. What say?
AR in Retail: AR in future is going to modernize the way we shop online. The ecommerce evolution has devised a perfect channel for brands and retailers; giving Brick and Mortar stores a run for their money. Although, there are plenty of vendors have yet to create timely and engaging experiences all through the buyer’s journey. Considering the way AR is growing, it is definitely in a position to bring physical presence to the world of online shopping. What say?
Last year has been tremendous for AR with tons of new tech additions between the software and hardware. In the year 2017, we expect this highly talked about technology to flourish among the mainstream audience opening the doors for AR to blossom.
