(Current + Upcoming) Growth of Gaming Industry

Amidst the global entertainment business, games look pretty awesome and trending in Smartphones as well. Over a period of time, the potential market for gaming has emerged fantastically and it’s increasing popularity among masses can be attributed to the next digital generation.

• Set a Less Budget, drive more installs and grab more revenue
• Spend More because you deserve the revenue more

As we all know, mobile media has taken our lives by storm. Mobile games contribute greatly to the high growth of mobile media use. Gaming provides a constant cycle of action and choice, satisfying rewards, quick feedback and ideal level of challenges. That is how successful games become big in the gaming industry because gamers are always learning and exploring. We have got some real-time statistics of games:

Tiny Budget + Unlimited Number of Installs = HUGE Profits

Big Budget + Unlimited Number of Installs = HUGE Profits

 

‘A Glimpse of Revenue % by Various Game Segments’

There are more than 1.8 Billion gamers playing games globally. One of the reasons that gaming is thriving is that it has various segments. Mobile gaming is expected to grow at a rate of 10% through 2020 and if we talk about the revenue, well it amounts to $64.9 Bn in Mobile games. Currently, the whole gaming segments stand at a profitable revenue of $108.9Bn and by the end of 2020, it will reach $128.5 Billion.

So, if we compare Mobile Games to Console Games, Web Games or PC Games, presently they all seem to decrease through 2017-2020 as per the statistics mentioned above while mobile games surely set to rock the gaming industry with the increasing rate of 10% every year.

‘A Glimpse of Revenue by Mobile Game Category’

If we talk about the revenue of game genres or category-wise games, Role-Playing GAMES sits on top with $0.66 Revenue whereas Strategy Games lands to $0.495. On the other hand, Adventure, Casino, Racing, Card and Action games fall between the $0.165-$0.33 Revenue category. Lastly, Puzzle games, Casual, Simulation, Arcade, Educational, Family, Sports, Dice, Music, Board and Word games bagged revenue below $0.165 as shown in the graph as well.

Why are MMORPGs Growing?

Massively multiplayer online role-playing games are a combination of role-playing video games and massively multiplayer online games in which a big number of players interact with one other player in a virtual world. In MMORPG, one can easily team up with other players to take down bad guys who are more powerful. Players can make a name for themselves as a fighter, healer or an artisan.  In the gaming world, a player can make a huge difference. One can be a hero.

Here are some common features of trending MMORPG games:

• Social Games: Massively Multiplayer Online Role-Playing Games are part of social games that have tools to facilitate communication between players. In fact, relationships formed in MMORPGs can be just as intense as relationships built between friends met outside the game and very often, it involves awesome aspects of trust between players.
• Stimulating Emotion and Senses: As per the studies, emotion causes the increase in attention which causes brain neurons to fire continuously and that increases the likelihood of encoding an event as a memory. On the other hand, gamers approach a game in a very positive attitude however when a gamer is exposed to fear, anger, the anxiety you can be sure the game will be played and remembered for years to come.
• Live Interaction: Gamers interaction with other gamers in MMORPG games can arouse emotional response and feel real as well. Live interaction with other players improve the overall gaming experience and help them to socialize and build cordial relationships.
• Real-Time Competition: For gamer enthusiasts, every MMORPG game has real-time competition feature that allows players to compete with each other in real-time and that further enhances the transparency and sense of connection is also not lost. So, while the player is fighting with the opponent they can feel the opposition’s presence and that’s how MMORPG games emerging to be the leader in the gaming market.

Here is a fantastic and successful example of MMORPG game you might want to have a look at:

Blade & Soul: Developed by NCSOFT, Blade & Soul is a Korean fantasy martial-arts massively multiplayer online role-playing game launched on 30 June 2012. The game uses a real-time battle system in the third person camera view and requires players to ‘combo’ a series of attacks just like fighting games. As per the NCSOFT, the game also features a unique ‘Downed’ mechanic, enable players to recover from the brink of death. Players can start playing with ‘player-versus environment’ however they may also participate in ‘player-versus-player’ combat later in the game-play.

Within the 1st week of Blade and Soul launch, the publisher says 1 million people have played this massively multiplayer online role-playing game from South Korea. In the year 2016, NCSOFT’s revenue from Blade and Soul amounted to 182 Billion.

Unstoppable Mobile Gaming Surging Million Dollars

 

How did Mobile Gaming Rise to Grow in Million Dollars?

Mobile games climbing the top of the charts and the dollars flowing is trending every day in today’s dazzling world of gaming.From the amazing graphics of the Playstations to games played on social media, Gaming has gone from just being a hobby to the million dollar industry. This is the beginning of gaming era and trust me guys, it won’t stop. The gaming revolution has just begun and certain to touch the masses with its truly magical presence.

As a result of the exponential growth, the Mobile Gaming industry has undergone a big transition and with the increasing growth of tablets, mobile phones, gaming has become more of a mainstream activity. Mobile gaming in the categories like gambling, sports, free-to-play etc is loved by millions of people around the world. Now, the question here arises is how did it grow so big to become a multi-billion dollar industry.

The Rise of Mobile Gaming

Do you remember the snake game? Still, the most popular of mobile games. The snake game first appeared in the year 1997 on the Nokia 6610. Since then, it is estimated that more than 400 million copies have been shipped. If mobile games were to progress at an excellent success rate, we needed SMARTPHONE.

In the year 2002, the first Smartphone support for Java technology was launched and that opened new ways of gaming evolution. In 2007, when the Apple iPhone launched it drastically changed the gaming rules. Indeed, it was iPhone that popularized a highly sensitive, all touch User Interface which meant game developers had to rethink their strategies to develop the extraordinary game. In 2008, Apple launched the App Store for gamers to get access to apps and games. With the arrival of ‘Tap Tap Revenge’ and ‘Angry Birds’ games, a new era of gaming had set up to amaze users worldwide.

Angry Birds, a video game has been praised for it’s marvelous and successful combination of fun game-play, comical style, and low price. It is called as one of the most mainstream games right now. The daily revenue of Angry Birds amounts to $1,683 with daily installs 19,174.

After the iPhone’s success, Google launched their Android platform in 2008. Within the next 2 years, there were some Smartphones available with everyone which further gave rise to the games. So, developers continued to enhance graphics and added new genres such as Puzzle (Candy Crush) and Multiplayer games (Words and Friends). Candy Crush Saga is such a mobile game loved by millions of players all around the world. No doubt, it’s daily revenue $2,194,848 and daily installs 42,329 speak a lot about the popularity of Candy Crush among gamers.

Games continue to evolve for both iOS and Android platforms. More and more games are being launched by developers that offer intuitive 3D graphics, physics and amazing audio sounds and this trend is expected to continue. But, wait have you heard about Virtual Reality and Augmented Reality??

Latest technologies like Virtual Reality, Augmented Reality etc promise immersive experience and for that gamers are even willing to pay the premium. No wonder, they are getting the taste of VR/AR and as a gaming investor, you can capitalize on this and get the maximum rewards out of it. Sounds tempting? Surely, it does to you, it has already been amusing so many…

Thus, if you are money-minded and keen for gaming then staying updated with the latest VR/AR trends and other gaming updates you will be on the way to accomplish fruitful results in the form of huge profits. Considering the integration of AR and VR in iPhone 8 and the global gaming sensation Pokemon GO game has been downloaded over 750 million times. It’s daily revenue $866,215 and daily installs 30,586 signals that AR/VR is here to stay and not going anywhere.  It has got that spark and revenue generation capabilities which no other technology has got so far.

Now, when the mobile Internet has become a way of life, businesses these days are going overboard developing enterprise apps. Because, enterprise apps increase employee productivity, help optimize business processes to bring in process efficiency and unlock insights which drive new business models. With AR powered enterprise applications which offer seamless connectivity businesses are highly leveraging on this latest AR phenomenon.

One such example of enterprise AR app is given below:

SpotaGoGo, AR game (enterprise app) developed by our developers is a scavenger hunt game that motivates people to discover sponsored locations and promotions. SpotaGoGo uses the technology that comes built into smartphones like geo-mapping and camera to create a fun, location-based game particularly to promote schools, organizations, and events. To know more about this enterprise app, click here http://www.ommzi.com/portfolio/spotagogo/

Virtual Reality has been the talk of the gaming community especially since the announcement of the Oculus Rift that has been developed and manufactured by Oculus VR, a division of Facebook Inc., released on March 28, 2016. The HTC Vive is another virtual reality headset developed by HTC and Valve Corporation. The headset uses ‘room scale’ tracking technology allowing the user to move in 3d space and use motion-tracked handheld controllers to interact with the environment.

Presently, VR gaming is limited to user’s visual and auditory senses with no consideration to other biological aspects like a smell, temperature, fatigue and so on. Thus, the gaming experience of the future is likely to break the barrier between the physical world and virtual realm by integrating unique ways of not just viewing, but feeling VR.

Here are the Factors that Played a Big Role in the Rise of Mobile Gaming:

 

The Social Factor

What took mobile gaming to its glory has a lot to do with social media and multi-player gaming. Nowadays, you will see social games have inbuilt support so that players can easily play with their friends so you can play with your friends who are in your ‘friends’ or ‘contacts’ list. MMORPG games are the perfect example of social games that really fosters emotional connectivity, leadership skills and increase addiction level as well. This happened because of people’s inclination towards playing with friends in a ‘cooperative mode’ or a ‘versus mode’ ad and there are games that support multiplayer feature as well.

 

Portability and Convenience

By the end of 2020, a one-third of the whole population is anticipated to own smartphones which make the total number of smartphone users to be around 2.53 billion.

Smartphone usage has grown indispensable and there is a big reason, WHY? It’s Convenience! We all know smartphones have become the ultimate source of entertainment and there is no substitute found for this marvelous gadget. As compared to consoles and PlayStation mobiles games allow gamers to literally put their game in the pocket. In today’s fast-paced this is what people desire. In just 3 steps a gaming enthusiast can have the game on its gaming list. 1. Open the Playstore 2. Click on the Game 3. Install the Game. The user is all set to play. So, why would someone not grab the opportunity to play their favorite games on the GO when they have their ‘gaming station’ with them always.

 

Gambling Love

As per the Newzoo data, Social Casino is amongst the most popular gaming genres so much that in America alone there are 73.9 million social casino gamers. But, it does not stop here since more than half of these also spend money on games. With the advent of online casino games, gambling enthusiasts don’t need to go to casinos when they can feel the joy and happiness of playing casino games in the comfort of their home while winning prizes. Online gambling is growing and evolving at a rapid pace both in terms of the wide variety of casino games and a total number of players all over the world.

Plus, there are all kinds of mega poker tournaments with cash prizes as high as half a million dollars. For casual players, there are a lot of options – slots, blackjack, and roulette etc. Overall, it is not wrong to say that online gaming segment has certainly made one of the biggest contributions to the growth of gaming.

 

‘New Sensation’ – Gaming

Every month, thousands of new apps are released on all the top platforms and it’s completely fair to assume that a big portion of these belongs to the GAMING segment. All this is enough to explain why the mobile gaming industry is booming and continue to boom the gaming arena.

New games are releasing on a daily basis and they come in almost every genre possible – shooter, arcade, 8 bit, survival-thriller, puzzle, educational etc. There are also other creative games as well that use your camera, VR technology or even Augmented Reality as well.

For example, Wordscapes game developed for Android and iOS platforms earned a daily revenue of $13,462 with 27,836 installs a day. Small beginnings often lead to successful results and that’s what today’s gaming industry is revolving around. So, why don’t you?

Modes Through Which You are Going to Earn Money Through Games

A gaming success is not just determined by how innovative or popular is, but also by how effectively it can bring you return on investment. As you are building your game, you would obviously want to consider how to make money out of it. Here, let us give you an example of Adventure Capitalist game that has a Daily Revenue $14,651 with Daily Installs estimate 28, 877. Basically, there are 3 ways of monetizing your game and earn millions of dollars while sleeping.

• Paid Download: Since people spend more time playing games. You can tap on this opportunity and put a ‘Pay to Play’ tag for your game. This way, players will make the payment first and you will reap more money out of your game.
• In-App Purchases: Players pay for the content or upgrades happening in your game as they proceed to the next level.
• For instance, if you have 1 crore users of the game and user pay $1 (minimum) for the in-app purchase, you will automatically earn $150,000 Dollars just from In-App purchases. Thus, you can imagine how far gaming can go to place you on the list of ‘Popular Rich Businessperson List. ’In-App purchases is like a shopping center in which consumable items allow the user to buy coins as they level up in the game whereas non-consumable items consist of ‘Remove Ads’ which a user can buy and consequently, ads will be removed in the game. It’s like a demo version where some of the features users are not allowed to use until and unless they pay for it.
• Selling distribution rights: You can make money by just posting your game to all the Mobile App Stores and on your own website. You can also tap into MarketJS who acts as an intermediary between you and the game publisher. You can sign up on their website, upload the game to the MarketJS server. You will have the option to complete the distribution contract and sell all the distribution rights of the game.
• Global Distribution at Minimal Cost: Not just the mobile games are easier to distribute among international platforms but quite inexpensive to develop as well as compared to mobile apps. This is another reason for its rapid success. So, if your brand is not confined to borders, get it out there for the world to experience the outstanding level of gaming.
• FREE: Users play your game for FREE and you make money solely through ads pop-ups appearing in between the gameplay.
• Paid Ads: In-game ads are advertisements that exist within the game. The most common example of in-game advertising is billboard appearing in the in the games. In-game ads might appear as brand-name products like clothing, cars or guns which exist as gaming status symbols. Whereas, AdMob is itself Google’s mobile advertising platform that allows app creators to make revenue off of free games by offering free space and enabling.

What makes mobile games a viral hit? As such, there is no magic formula. But, yes they all have three things in common – they are addictive, fun and people love to share them with friends. Owing to this, mobile games have created an industry worth billions of dollars per year. Leveraging this amazing and lucrative gaming industry it would certainly open million dollar doors for you and hopefully, we will also be writing about your hot mobile game in the near future.

Clash of Clans – Great Game Turned into a Great Gain’

The Clash of Clans is a hugely popular ‘Massively Multiplayer Online Role-Playing Game ’ (MMORPG) developed by Supercell. The game was released for both iOS and Android platforms. It is totally free to play as it is a ‘Freemium’ game but you can pay for in-game items such as gems and resources. When the advertisement of Clash of Clans is featured in a Super Bowl game, it actually speaks volumes about the game’s incredibly addictive strategy. The story of Clash of Clans started in Finland where the company that created the game, Supercell first opened its doors.

‘Hottest Trend of MMORPGs are evident in Clash of Clans’

The Clash of Clans is a hugely popular ‘Massively Multiplayer Online Role-Playing Game ’ (MMORPG) developed by Supercell. The game was released for both iOS and Android platforms. It is totally free to play as it is a ‘Freemium’ game but you can pay for in-game items such as gems and resources. When the advertisement of Clash of Clans is featured in a Super Bowl game, it actually speaks volumes about the game’s incredibly addictive strategy. The story of Clash of Clans started in Finland where the company that created the game, Supercell first opened its doors.

The aforementioned game element is that Clash of Clans is an MMO (Massively Multiplayer Online) game like the massively popular World of Warcraft and the epic Final Fantasy series. It brings a social aspect along that not various mobile games have. Moreover, the plot builds up, the levels get even more challenging. There are indeed a lot of strategies involved in fortifying your base, training your ranks of barbarians and planning an attack.

‘Massive Journey to Seven Figure Money’

In the US alone, Clash of Clans ranked the #1 top grossing game and makers earned their millions. The way they have reaped their profits was through the concept of Freemium and Pay-To-Wait.

By the way, this is just a glimpse of what Clash of Clans has done to amaze the players since it’s grand launch in 2012.

Here goes the Clash of Clans awesome Facts and Figures:

• There are 29.5 million active users playing Clash of Clans every day. This means that any point of time in a day you can have millions and millions of people playing the same game, looting and farming at the same time.
• Every day, average play time ranges from 3-5 hours per day. This shows that game’s addictive gameplay draws people to spend more and more time as the level proceeds further.
• Supercell, the maker of Clash of Clans earns 5.5 million dollars per day and that turns out to be 63$/second or 3819$/hour.
• Clash of Clans is a free to play app, but the in-app strategies make players end up paying a premium.
• In fact, unlike other mobile game apps, the in-app purchase formula of this game is amazingly powerful. It is so powerful that once the user happens to download the app he/she cannot turn his back on in-app purchases.
• George Yao is amongst the top-ranked Clash of Clans players and in an interview, he disclosed that he spent 6 months playing Clash of Clans on 5 iPads. Isn’t it just unbelievable? But, this is true! In Fact, he was known for taking his iPad into the shower as wel0l. He had about 5 accounts and he played around the clock.  
• Panda, one of the top Clash of Clans players said to Wired that he spends around $7,000/month on his Clash of Clan village.
• Gamers also get an opportunity to interact with fellow gamers spread across the region or country.

Undoubtedly, Clash of Clans is a revolutionary step in the mobile gaming industry and it actually draws the attention of more serious gamers to mobile platforms. Plus, it gives the non-gaming and general population a taste of what console and PC games of that level like.

Are you inclined towards developing a game like Clash of Clans? Let us know your thoughts. We would love to help you convert the idea that successfully converts into a shower of millions.