We all are aware of the fact that gaming apps are the number one category in Playstore and App store by availability, revenue and engagement. No matter what platform you choose, developing a game is a tricky part with the launch coming after development and marketing after the release.
In order to make your game launch as effective as possible, make sure you have a powerful marketing strategy in place since the promotion of the application is critical to it’s success. The article will cover the right strategies which can be taken to promote your mobile game online:
Google Search:Â Indeed, Google Search is amongst the most effective ways to acquire users as the conversation rate is quite high because of the fact that the link to your game comes into display when a user wants it. Even, Google shows the game ratings to encourage installations.
AdMob:Â The another result-driven product by Google allow you to buy text or banner ads for your game. These ads are then integrated into other apps developed by other developers which in turn get your game the much needed visibility among your target audience. AdMob can be used to display your ads to a very extensive audience globally or you can even set up a narrow targeting on the basis of filters like: app category, audience, language etc. Some of the options you can utilize is to set up inter-page banners or inter-page videos in AdMob. Inter-page videos have a 30% converstion for installs as per Google.
YouTube: Being the second biggest search engine, YouTube can be used to publish your game video teasers which will be shown as video ads that show up before the requested video clipback which a user wants to watch. These video teasers have the ‘Skip Ad’ button which enable users to stop the ad after a fraction of seconds if the ad does not appeal them. Now, if the user skips your video ad, Google would still show the install button in case user decides to install your game.
Landing Page and Email List: A landing page is amonst the excellent ways to promote your game. One of the advantages of a landing page is that you can place links to your game’s App Store pages online. Even, you can use the page to fetch email addresses and eventually, you would gain subscribers since you know that these prospective users have already shown interest in your game to visit your website. Thus, you should inform to these users as and when your game launches.
Make the Most of your Game Reviews:Â There are plenty of mobile gaming websites that lays emphasis on mobile game reviews. Even, many of the mobile gamers visit such sites to keep themselves updated about the latest trends in mobile games. So, if you submit your game to such website for reviews you are sure to enjoy the spotlight with maximum exposure assured. In addition to this, positive ratings and reviews for your game on Playstore and Appstore can boost the ranking and visibility which would automatically give rise to the downloads and traffic as well.
